campania / Brand Creation

MISSION:

Design a stand-alone brand for a new organic pasta sauce line for Costco Wholesale.

work:

Designed concepts for branding and packaging to pitch to the client and Costco partners.

CONCEPT D’oro (garden)

Key Attributes: Elegant / Luxury / Romantic

CONCEPT Pomodoro (Tomato)

Key Attributes: Handcrafted / Bright / Rustic

CONCEPT Modella (pattern)

Key Attributes: Playful / Trendy / Youthful

CONCEPT Tavola (table)

Key Attributes: Bold / Retro / Appetite Appealing