VIDA / Brand Creation

MISSION:

Create a youthful, vibrant, and authentic brand, packaging, and tray design for a new salsa for Costco Wholesale.

work:

Designed concepts for branding and packaging to pitch to the client.

CONCEPT VIVA

This concept explores the meaning of the name Vida (Life) by celebrating a traditional Mexican motif of the skull and the rose as a metaphor for the duality of mortality.

CONCEPT MARIGOLD

This concept is inspired by the use of the marigold flower in Mexican art, fashion, and cuisine. The abstract marigold pattern celebrates the joy of flavorful food.